companies, according to an analysis by Spomotion.) Every season of the hit Netflix show Drive to Survive, which takes viewers behind the scenes of F1, goes straight to the top of the streaming charts as soon as it’s released. (Some 40 percent of sponsors entering F1 this season are U.S. Teams such as Red Bull and McLaren, based in the English countryside, have come to New York to launch their latest cars and sign deals with blue-chip American partners. It’s hard to build a sport when you’re not really consistently visible." “What channel it was on and what city it was in changed every two, three years…. “We were a European sport that dabbled in America," says Zak Brown, the California-born CEO of the McLaren team. But beyond all the hype, the Vegas Grand Prix will help answer one of the sport’s existential questions: Has F1 peaked in the U.S.-or is it just getting started?
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